I HAVE SOME IMPORTANT NEWS TO BEEF UP YOUR FALL SALES!

The shipment has finally arrived!

Our new line of DVD players is here! You can begin ordering today.

This advanced technology has been widely publicized and we have been bombarded with inquiries. "When can we get them?" "Our customers are waiting for them."

The waiting's over. Your customers will be delighted to know that these DVD players can be in your store within days.

The enclosed literature describes all the features. Please note the following:

* (list 3-5 one-sentence primary features)

Your discount schedule is also included. Take a careful look. You'll see that by just ordering a few more players, your profit margin increases dramatically. In addition, you can also qualify for a special discount of 3% on orders placed before September 30.

Hurry and place your order today. We guarantee a 48-hour turnaround. You don't want to leave your customers out in the cold.